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CAB Dynamics: Guest Speakers

CAB Dynamics: Guest Speakers

CAB Dynamics: Guest Speakers CAB meetings should be memorable, valuable experiences.  Hearing from business luminaries, industry analysts, celebrities, politicians or…
CAB Dynamics: Venue Selection

CAB Dynamics: Venue Selection

CAB Dynamics: Venue selection Customer Advisory Boards (CABs) can bring immense strategic value to your company.  But gaining that value…
CAB Dynamics: Host Value

CAB Dynamics: Host Value

Customer Advisory Boards (CABs) are the single most effective long-term platform to guide, protect, and grow a B2B tech business.…
CAB Dynamics: Member Value

CAB Dynamics: Member Value

Customer Advisory Boards can be extremely valuable. But when you’re planning one, it’s easy to get caught up in the…
Advisor Deal Dynamics

Advisor Deal Dynamics

Advisor Deal Dynamics Sourcing Advisors manage the largest RFPs in the market.  Of the 1500+ service providers, only a few…
Core AR Coverage vs Broad AR Coverage

Core AR Coverage vs Broad AR Coverage

Core Coverage vs Broad Coverage Analyst firms can be thought of as delivering two types of exposure for your company,…
Case Study — Contribution to Business Growth

Case Study — Contribution to Business Growth

Case Study — Contribution to Business Growth This Client’s innovation lab was not generating customer traction. Customer executives and users…
Case Study — Drive Innovation

Case Study — Drive Innovation

Case Study — Drive Innovation The IT Procurement organization of a Tier 1 pharmaceutical company was experiencing problems with misalignment…
Case Study — Improve Customer Retention

Case Study — Improve Customer Retention

This Client’s innovation lab was not generating customer traction. Customer executives and users consistently voted it the lowest of its…
Case Study - Customer Win Articulation

Case Study - Customer Win Articulation

Case Study — Customer Win Articulation The Client, a New Zealand-based software company, had achieved a level of success with…