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CAB Dynamics: Guest Speakers
CAB Dynamics: Guest Speakers CAB meetings should be memorable, valuable experiences. Hearing from business luminaries, industry analysts, celebrities, politicians or…
CAB Dynamics: Venue Selection
CAB Dynamics: Venue selection Customer Advisory Boards (CABs) can bring immense strategic value to your company. But gaining that value…
CAB Dynamics: Host Value
Customer Advisory Boards (CABs) are the single most effective long-term platform to guide, protect, and grow a B2B tech business.…
CAB Dynamics: Member Value
Customer Advisory Boards can be extremely valuable. But when you’re planning one, it’s easy to get caught up in the…
Advisor Deal Dynamics
Advisor Deal Dynamics Sourcing Advisors manage the largest RFPs in the market. Of the 1500+ service providers, only a few…
Core AR Coverage vs Broad AR Coverage
Core Coverage vs Broad Coverage Analyst firms can be thought of as delivering two types of exposure for your company,…
Case Study — Contribution to Business Growth
Case Study — Contribution to Business Growth This Client’s innovation lab was not generating customer traction. Customer executives and users…
Case Study — Drive Innovation
Case Study — Drive Innovation The IT Procurement organization of a Tier 1 pharmaceutical company was experiencing problems with misalignment…
Case Study — Improve Customer Retention
This Client’s innovation lab was not generating customer traction. Customer executives and users consistently voted it the lowest of its…
Case Study - Customer Win Articulation
Case Study — Customer Win Articulation The Client, a New Zealand-based software company, had achieved a level of success with…