CAB Dynamics: Venue selection Customer Advisory Boards (CABs) can bring immense strategic value to your company. But gaining that value...
Strong Customer Relationships Strengthen Your Business
Every company has customers who trust them to deliver. Good companies actively engage their customers to become better partners and better competitors. The very best companies build their business strategies around customer dialogs.
Profitability
- Fewer competitive re-bids
- Snappier product launches
- Smarter resource allocation
Revenue
- Stronger account growth
- Easier account renewals
- Beefier pilot project pipeline
Reputation
- Broader customer advocacy
- Richer customer references
- Bolder thought leadership
Intimate business relationships require much more than simple marketing.
Strategy and innovation engagement with customer executives helps you understand what matters to them, deepening their trust in you as a long-term partner.
How Council Vision Can Help
Customer
Advisory Boards
Energize strategy, account results and GTM by connecting with executives of your most important customers
Innovation
Workshops
Reflect your customers’ knowledge and creativity back inwards to help them navigate their challenges
Customer Win
Articulation
Energize your sales and marketing collaterals with penetrating insights from your own customers
Customer Interview
Programs
Deepen account understanding and explore sensitive topics via deepone-to-one customer interviews
Innovation Lab
Transformation
Reimagine your innovation lab experience around the needs and priorities of customer executives
Executive
Communications
Connect with executive customers using their language to address their problems with your solutions
Case Studies
CAB Dynamics: Guest Speakers CAB meetings should be memorable, valuable experiences. Hearing from business luminaries, industry analysts, celebrities, politicians or...
Customer Advisory Boards (CABs) are the single most effective long-term platform to guide, protect, and grow a B2B tech business....
Customer Advisory Boards can be extremely valuable. But when you’re planning one, it’s easy to get caught up in the...